Profitability

What Is a Good Gross Margin for a Digital Agency?

Typical ranges, what affects your margin, and how to tell if you're running a real agency or an expensive staffing operation.

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Risk

Revenue Concentration Risk: Is Your Agency Too Dependent on One Client?

If your biggest client is more than 25% of revenue, you're one phone call away from a crisis. Here's how to assess and fix it.

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Cash Flow

How to Calculate Days Sales Outstanding for Your Agency

DSO measures how fast your agency gets paid. Learn the formula, what good looks like, and how to reduce the gap between invoice and cash.

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